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White balance is the whiteness of the white in the photograph. If you make the color white turn yellowish then the entire pictures colors will look more blueish. When you change these color temperatures the colors loo different. Changing the temperatures of color in photographs can make very interesting shots. It can turn a normal house photo into a depressing photo or a very homely photo.
There are many people that also use white balance wrong and make pictures look very ugly. There are certain color tones that work better with certain types of images. For example, skin tones work better with reddish color temperatures than with green color temperatures. Of course, I did hear about a man that had blue skin so in his case the green would work better.
Controlling the white balance is very easy. Usually there is a button you push for manual control. When you push the button make sure the camera is pointing at something white. If you point it at something off white the color balance will be set different. Setting the white balance to a white piece of paper in a room will make all the colors look normal. This can be good and bad as well. If you lit a scene to look yellowish and white balance a white piece of paper the whole yellowish color from the lights will disappear and the scene will look as if there were no yellow lights. To fix this problem, white balance before you put the yellow gels on.
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